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MOIDIGITAL
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Digital growth · End-to-end

Websites that convert. Campaigns that scale.

Websites built to sell. Campaigns designed to grow. One team with an end-to-end vision.

Discover Growth 360
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Meta AdsGoogle AdsCROGA4 + PixelLanding PagesROASTrackingEnd-to-end

What is MOI Digital?

MOI Digital is a growth studio founded by Jesús Bordones (software development) and Marianela Oyarzabal (growth marketing), with a single end-to-end team instead of an ads agency and a developer working separately. It offers three services: Growth 360 combines conversion-focused web development with Meta and Google Ads campaign management under the same team; Software Development builds websites, ecommerce, dashboards, CRMs, and custom systems; Paid Media manages ad campaigns with strategy, tracking, and continuous optimization. The process follows six steps: diagnosis, strategy, web development, tracking, campaigns, and continuous optimization. The core idea: the same team that builds the site sets up tracking and runs the campaigns, so neither side works blind.

The problem we solve

Most agencies work like this. We don't.

How it usually goes
  • A website built without a focus on conversion
  • The ads agency arrives later and adapts whatever already exists
  • Tracking configured after launch — or never
  • Every change means coordinating two teams with different priorities
  • Ad spend invested on a foundation that isn't ready to convert
With MOI Digital
  • A website designed to convert from the wireframe
  • The same team handles web and campaigns — one unified vision
  • Tracking pixels, GA4 and GTM configured before launch
  • Changes happen fast, with no friction between teams
  • Every dollar in ads works on a solid foundation from day one
Services

What we do

Software Development

The software your growth needs: websites and ecommerce that convert, tracking, and the custom systems (dashboards, CRMs, apps) to scale. Built by engineers, not templates.

Web & ecommerceDashboards & CRMsAPIs & AWSMobile apps & AR
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Paid Media

Campaigns built to grow. Strategy, setup, analysis and continuous optimization focused on key results — with a view that goes beyond the ad manager.

Campaign strategy and managementSetup & trackingMetrics analysisContinuous optimization
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The process

How we work

01

Diagnosis

We audit the business, the current site and the goals.

02

Strategy

We define the funnel, the messaging and the campaign plan.

03

Web development

We build with conversion in mind, not just design.

04

Tracking

Pixels, GA4, events and conversions from day one.

05

Campaigns

We go live on a solid foundation, with real data from the start.

06

Continuous optimization

We adjust, scale and report.

Real case

Results

One real case, with real numbers. More get added as we deliver them.

StarVal
+183%
Orders per week
-84%
Time per order
-86%
Order errors
24/7
Availability

A complete e-commerce platform for selling spare parts for air conditioners, refrigerators, washing machines, and fans. Custom design built from scratch, multi-currency catalog (Bs/USD), configurable payment system, real-time inventory, advanced analytics, and cloud architecture on AWS, all integrated with WhatsApp.

  • Orders per week: 12 → 34
  • Time per order: ~45 min → ~7 min
  • Order errors: 22% → 3%
  • Availability: business hours → 24/7

“We've been in this business for years and always ran everything manually: PDF catalogs, orders over WhatsApp, inventory in a notebook. What they delivered completely changed how we operate. Today our customers put together their order at 2 a.m., see prices in dollars or bolivars, and send it to us over WhatsApp with every detail ready to go. We wake up to orders waiting for us.”

“What surprised us most was our customers' reaction: 'how is it that you have this and no one else in the industry does?' None of our competitors have anything like it, they're still on WhatsApp groups and price lists as images. That put us on a different level.”

— Efraín López, COO · StarVal
What sets us apart

Why MOI Digital

Integrated vision

Web and ads in the same team, with one goal: your growth. No gaps, no excuses.

Data as the foundation

We configure tracking before campaigns go live. Every optimization is based on what the data actually shows.

Direct collaboration

No middlemen. You work with the people who execute.

Real engineering

Behind the growth there are real engineers: we build whatever your growth needs, not templates.

About us

One studio, two people, one team

MOI Digital was founded by two people, not a department. No middlemen, no account managers: you talk directly to whoever builds your website or manages your campaigns.

Built by an engineer

Jesús is a full-stack software engineer and writes every line of your website or system.

Growth with data

Marianela designs and runs the Meta and Google Ads campaigns, with tracking configured before launch.

Jesús BordonesCo-founder · Software Development
Marianela OyarzabalCo-founder · Growth Marketing & Digital Strategy

We show real results, we don't make them up.

Meet us
Contact

Let's talk about your project

Tell us what you need and we'll reply within 24 hours.