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MOIDIGITAL
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Service

Software Development

The software your growth needs: websites and ecommerce that convert, tracking, and the custom systems (dashboards, CRMs, apps) to scale. Built by engineers, not templates.

A two-person team, no middlemen — meet Jesús and Marianela

A fine-line grid crossed by two glowing curved waves, evoking data structure and code

What is Software Development?

Software Development is MOI Digital's service for businesses that need more than a template: high-performance websites and landing pages, complete ecommerce integrated with payments and analytics, custom dashboards and CRMs, APIs and integrations between systems, and mobile apps, all led by a full-stack software engineer. Tracking (GA4, events) is configured from the start of every project, not as a separate step at the end. It is an independent service: you don't need to hire Growth 360 or Paid Media to work with us on development. Built for businesses that already have their marketing strategy figured out but need a real engineering team behind the software, whether to build from scratch or scale existing systems that no longer hold up.

Capabilities

Software engineering, not templates

Led by a full-stack software engineer. We build whatever your growth needs — from a landing page to a complete system.

Web development

High-performance sites and landing pages, optimized to convert.

Ecommerce

Complete online stores, integrated with payments and analytics.

Dashboards

Custom data panels and reporting to make informed decisions.

CRMs

Customer and sales management systems tailored to your operation.

APIs and integrations

Backends, APIs and connections between your systems and tools.

AWS architecture

Scalable, secure cloud infrastructure, ready to grow.

Augmented reality

AR experiences integrated into web and mobile.

Mobile apps

iOS and Android applications, native or cross-platform.

Custom software

Whatever your business needs, built by engineers.

The process

How we work

01

Diagnosis

We audit the business, the current site and the goals.

02

Strategy

We define the funnel, the messaging and the campaign plan.

03

Web development

We build with conversion in mind, not just design.

04

Tracking

Pixels, GA4, events and conversions from day one.

05

Campaigns

We go live on a solid foundation, with real data from the start.

06

Continuous optimization

We adjust, scale and report.

Real case

Results

One real case, with real numbers. More get added as we deliver them.

StarVal
+183%
Orders per week
-84%
Time per order
-86%
Order errors
24/7
Availability

A complete e-commerce platform for selling spare parts for air conditioners, refrigerators, washing machines, and fans. Custom design built from scratch, multi-currency catalog (Bs/USD), configurable payment system, real-time inventory, advanced analytics, and cloud architecture on AWS, all integrated with WhatsApp.

  • Orders per week: 12 → 34
  • Time per order: ~45 min → ~7 min
  • Order errors: 22% → 3%
  • Availability: business hours → 24/7

“We've been in this business for years and always ran everything manually: PDF catalogs, orders over WhatsApp, inventory in a notebook. What they delivered completely changed how we operate. Today our customers put together their order at 2 a.m., see prices in dollars or bolivars, and send it to us over WhatsApp with every detail ready to go. We wake up to orders waiting for us.”

“What surprised us most was our customers' reaction: 'how is it that you have this and no one else in the industry does?' None of our competitors have anything like it, they're still on WhatsApp groups and price lists as images. That put us on a different level.”

— Efraín López, COO · StarVal
Frequently asked questions

Before you ask

What kind of software projects do you build?

From high-performance websites and landing pages to complete ecommerce, custom dashboards and CRMs, APIs and integrations, and mobile apps, all built by engineers, not assembled from templates.

Who leads the development?

A full-stack software engineer leads the technical side: engineering is the foundation of the service, not something outsourced.

Is tracking included with development?

Yes, any site or system we build includes tracking configured from the start (GA4, events), not as a separate step at the end of the project.

Can I hire just development, without the paid media service?

Yes, Software Development is an independent service: you don't need to hire Growth 360 or Paid Media to work with us.

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Contact

Let's talk about your project

Tell us what you need and we'll reply within 24 hours.